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On this episode of the “Reinventing Customer Experience” podcast, Arun Shastri and Gopi Vikranth discuss digital-first customer experience with Joe Wheeler, CEO of Bluemvmt. A published author on modern business strategies, Joe dives into how analytics and machine learning will drive customer loyalty in competitive markets while sharing analysis of the customer experience practices of some of the world’s best-known brands. Topics include:
- How culture, competition and convergence drive modern digital customer experience
- The creative ways global brands are engaging with their digital-native customers
- What one can learn from failed attempts at digital transformation