You need to define your team’s purpose, prepare for future changes, enable necessary training and put measurement levers in place so that you’re always prepared for what’s next. 

Every medical affairs organization is different, so there’s no template to follow. From organizational design to field team deployment, you need to design a strategy that suits your company’s unique needs.


Evidence generation requires a multidisciplinary approach, from global health economics outcomes research (GHEOR) to clinical operations to real-world evidence (RWE). 


Because of medical affairs’ unique position in the organization, it’s essential to identify, understand and articulate the value it creates to both internal and external stakeholders. 

Based on a deep understanding of the medical landscape, the ZS STRIDE framework supports medical affairs organizations from strategy through to implementation. We’ll help you tackle current-day challenges and prepare for future opportunities.

You’ll get support with setting up the right processes and tools for insights collection, synthesis and summarization to help direct your decision-making. 

Take the guesswork out of determining the right size, structure and geographic alignment of your medical affairs organization. We work with field medical management on optimal medical science liaison (MSL) team sizes and territory maps based on business criteria and workload metrics.

We can help you identify, understand and articulate the value created by medical affairs. Tap into our wealth of experience in designing reporting templates to devise and communicate appropriate KPIs to your key stakeholders.