Make it easy for leaders, analysts and business teams to balance investments across promotional marketing channels, optimize spending, visualize the impact of their programs in real time, and tell a story with their portfolio.

Take the guesswork out of relationship building so you can find and engage key opinion leaders, connect with rising stars and navigate an evolving network of peers, players and influencers with confidence and clarity. 

Enhance the value of your speaker programs with an app that evaluates performance and delivers precise, data-driven recommendations on everything from annual budget planning to curating the right mix of speakers, attendees and topics.

Enable analysts across your organization to make timely promotional decisions based on data. Unlock answers to difficult questions, experiment and test scenarios, and explore ideas using intuitive analytics and performance comparison models.

Improve your marketing mix, promotional response and brand sales. Plug in algorithms, workflows and modeling scenarios that learn from historical activity so you can find new ways to elevate the quality and performance of promotions across brands and geographies.

Use this extension of ZAIDYNTM Customer Engagement to find patterns in how customers interact with your marketing content so you can predict trends, cater to preferences and harness AI, machine learning and natural language processing modules to sharpen your content strategy. 

Heighten the impact of your field force applications with an algorithm that uses predictive and dynamic targeting to help teams connect with HCPs and ensure your treatments reach the patients who need them most. 

Arm your teams with the latest industry benchmarks, HCP activity and trends in engagement and preferences across marketing channels so they can find effective ways to reach their targets.

Empower sales teams to work smarter, not harder, by supplying the data they need to make the most of each HCP interaction and find the best paths to prescribers across specialty areas.

Discover better ways to engage your target audiences. Access rich, holistic patient-level data that spans therapy areas—combined with the latest ZS research on activity across physicians and care teams, payers, plans and brands—so you can optimize your outreach.