What do you get when you combine a pandemic with changes in consumer buying behavior, an ability to shop anywhere, mounting costs and growing competition? You get a massive disruption in the retail industry that has companies doing all they can to vie for customer loyalty. To combat the panic and prepare for the future, retailers need to consider how to connect with each individual buyer through personalization.
In this presentation, ZS’s Arun Shastri and Gopi Vikranth discuss the five critical steps that companies must take to achieve a more personal connection with their customers, and the important role that AI has to play.