Digital life sciences platforms usher in a new wave of possibility to change pharma’s commercial models that are often limited by fragmented data, teams and legacy systems.
For large pharma, it’s a big but welcome change. Platform brings new opportunities to scale productivity wins, drive transparency for brands across global markets and get more value from existing investments in people and tech. The larger opportunity is in shaping whole new outcomes for business, customers and patients.
Join this webinar if you’re thinking about platforms in the context of digital transformation of the commercial model at a large or established pharmaceutical company.
Viewers will:
- Understand the platform’s role in adapting your commercial model to deliver the experiences customers expect across the healthcare ecosystem.
- Discover how to use your existing technology environment while adding flexible analytics, algorithms and workflows in ways that work for you.
- Learn how our platform ZAIDYN brings together customer engagement, field performance and business analytics for an integrated approach to data-driven decision making.